THE APPEALING POWER OF EMOTIONAL STORY TELLING--PART 1

I am going to talk about the power of Emotional Story Telling Doug Jarvis, a Network Marketing Leader in my upline, instructs that "STORIES sell, facts just tell. Now what actually sells is the Emotional Impact of a story. For Instance: Say you are talking to a prospect customer. The Company you are affiliated with markets a life-changing line of Health and Wellness products. You listen to you prospect say that they have a health issue with severe migraine headache that they've suffered with 15 years or more; and they are not getting any better. Imediately, the picture comes to you that you used to deal with the same problem. Then you started taking a regimen of the Company's products that was specially designed for dealing with the crippling headache. THE PROBLEM HAS BEEN ELIMINATED! As you start telling this story, you are going back in your mind, and actually reliving the Intense pain that you suffered with for years; and also the RELIEF which you felt when you were finally able to get free from the migraines. As you are telling this; because you are seeing the pictures in your mind, and feeling the feelings; you are becoming more engaged, excited, and your intensity level is rising. Perhaps the volume of voice is rising a bit. All of this is heard by the person to whom you are talking. They are sensing the Passion, Excitement, and the Emotional involvement you have in the story you are telling. If they can relate to what you are saying; if they begin to have some emotional involvement; if they can see themselve in what you are relating, then you will start to form a bond with that person. Trust will begin. They will start to sell themselves on whatever product they are considering. You, potentially, have gained yourself a Customer for your business.

A TREASURE TROVE OF RELATABLE STORIES; A DEFINITE ASSET IN RELATIONSHIP BUILDING

As mentioned in yesterday's post, having a timeline of ones life builds a treasure trove or cashbox of Relatable Stories that you can have to draw upon when you are talking to a prospect, or when you are mentoring and training a person within your organization. We are emotional people. The way that we build relationships and get people to bond with us is to appeal to their emotions. We can easily do that by having relatable stories. When we are talking for instance to a prospect, and we draw a story out of our past, which is appropriate and relatable, the chances are very good that we will connect with the person we are talking with. They will hear the passion and the intensity that we are telling the story with. Their emotions will be aroused, and we will be able to bond with them. The hook will be in their jaw. We will then have a good chance of reeling the fish in.

THE TIMELINE OF YOUR LIFE: A TREASURE TROVE OF RELATABLE STORIES

Nearly ten years ago, when I was going through a period of darkness, and intense struggle in my life, I was aware of an inner impression to construct a timeline of my life. I was to start from the earliest recollections of childhood, and continue down to the present. I was to attach 'Hard Dates' to the events as much as possible; if not I was to approximate the date; but the main thing was to keep the events in proper chronological sequence. So for 10 years or so, I've been constructing my timeline. It is definitely a work in progress; in fact it's hard for me to say how close to being finished i am. The process has been quite an encouragement and a help to me in my personal life. As I go back and recall the events which I can remember, I relive them. Not only that, but many times, not only the pictures come back to me but also the feelings that I was feeling at the time. The events of our life are recorded in our subconscious mind, and are linked together like a chain link fence. If you can picture an event or memory from the past, often times the the event or memory linked to that which you are meditating on will begin to surface also. This process has helped me to see the trail I've come over; and it has helped me to be more resolute and focused about where I'm headed But that is not the real story here. The picture which I'm trying to convey is that a Timeline can be a Treasure Trove of relatable stories, which is an aid to relationship building, and a boon in buiding a Network Marketing Business