EMOTIONAL STORY TELLING-BUILDING RELATIONSHIPS--PART II

Yesterday, I gave an example of how telling a story from your past might be able to engage a prospect emotions which will form a bond, build trust and possibly result in a customer for your business. Today I am going to give an example of how telling a story which appeals to the emotions might land a potential business partner.

Suppose you are talking to a potential prospect. You are listening to them say "Although I have a good job, I just can't seem to make ends meet; I'm struggling to keep my head above water." After prequalifying them by asking "Would you like to do something about it?" You start telling them about the time in your life when times were tough. Perhaps your checking account was overdrawn; your credit cards were maxed out. You were forced to downgrade to a smaller house or apartment. Things were so tight that you could scarely breathe or turn around. As you are relating this, the pictures of these actual situations are coming to mind, and you actually start to relive and experience the worry that we felt; the tightness in the finances that seemed to sap your strength, and made you dread to answer the phone because of the bill collectors that were calling. As these feeling come back to you, you are really starting to become engaged and involved in relating the story. Your energy level is rising and your prospect can feel it . They can sense the intensity level and depth of emotion in your voice. If they can relate at all to what you are saying, and their emotions are stirred then a bond is created. They start to identify with you, and trust is begun. You still have to reel them in. but you have the possibity of getting a potential business partner. MORE LATER

THE APPEALING POWER OF EMOTIONAL STORY TELLING--PART 1

I am going to talk about the power of Emotional Story Telling Doug Jarvis, a Network Marketing Leader in my upline, instructs that "STORIES sell, facts just tell. Now what actually sells is the Emotional Impact of a story. For Instance: Say you are talking to a prospect customer. The Company you are affiliated with markets a life-changing line of Health and Wellness products. You listen to you prospect say that they have a health issue with severe migraine headache that they've suffered with 15 years or more; and they are not getting any better. Imediately, the picture comes to you that you used to deal with the same problem. Then you started taking a regimen of the Company's products that was specially designed for dealing with the crippling headache. THE PROBLEM HAS BEEN ELIMINATED! As you start telling this story, you are going back in your mind, and actually reliving the Intense pain that you suffered with for years; and also the RELIEF which you felt when you were finally able to get free from the migraines. As you are telling this; because you are seeing the pictures in your mind, and feeling the feelings; you are becoming more engaged, excited, and your intensity level is rising. Perhaps the volume of voice is rising a bit. All of this is heard by the person to whom you are talking. They are sensing the Passion, Excitement, and the Emotional involvement you have in the story you are telling. If they can relate to what you are saying; if they begin to have some emotional involvement; if they can see themselve in what you are relating, then you will start to form a bond with that person. Trust will begin. They will start to sell themselves on whatever product they are considering. You, potentially, have gained yourself a Customer for your business.