Thursday, July 26, 2007

THE APPEALING POWER OF EMOTIONAL STORY TELLING--PART 1

I am going to talk about the power of Emotional Story Telling Doug Jarvis, a Network Marketing Leader in my upline, instructs that "STORIES sell, facts just tell. Now what actually sells is the Emotional Impact of a story. For Instance: Say you are talking to a prospect customer. The Company you are affiliated with markets a life-changing line of Health and Wellness products. You listen to you prospect say that they have a health issue with severe migraine headache that they've suffered with 15 years or more; and they are not getting any better. Imediately, the picture comes to you that you used to deal with the same problem. Then you started taking a regimen of the Company's products that was specially designed for dealing with the crippling headache. THE PROBLEM HAS BEEN ELIMINATED! As you start telling this story, you are going back in your mind, and actually reliving the Intense pain that you suffered with for years; and also the RELIEF which you felt when you were finally able to get free from the migraines. As you are telling this; because you are seeing the pictures in your mind, and feeling the feelings; you are becoming more engaged, excited, and your intensity level is rising. Perhaps the volume of voice is rising a bit. All of this is heard by the person to whom you are talking. They are sensing the Passion, Excitement, and the Emotional involvement you have in the story you are telling. If they can relate to what you are saying; if they begin to have some emotional involvement; if they can see themselve in what you are relating, then you will start to form a bond with that person. Trust will begin. They will start to sell themselves on whatever product they are considering. You, potentially, have gained yourself a Customer for your business.

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