Friday, July 20, 2007

RELATIONSHIP BUILDING: THE STORY THAT RELATES--THE EMOTIONAL TOUCH THAT MEANS SO MUCH

As I mentioned in yesterdays post, Network Marketing is a relationship building busines;not a sales business. Your Success or lack of success in this industry entirely depends upon the number and the quality of relationships that you are able to build with your Prospects. You must attract peop to yourself; and then you must SELL YOURSELF TO THEM. I am not a fisherman; but I do know enough to understand that in order to reel the fish in, you have got to have them hooked. One of the best way to hook a prospect is by appealing to their emotions. As Human Beings, we are emotional creatures. The deeper we are able to engage the passions, and emotions of the people we are talking to, the better chance we have of forming a relationship or bond with them. As you listen to an Individual talk about what is important to them; what drives them; what their dreams, needs, worries, and goals are; and you are able to tell a story which relates to their dreams, needs, worries, and goals; this will paint a picture in their mind. They wll be able to relat to you. This will start the process of building the relationship, forming that bond, and implanting that hook in their jaw. You will then have a good chance to reel them in, and to accomplish your purpose in talking to and prospecting them.

No comments: